Monello Is Live on the App Store
The app we’ve been building is here
For the past year, we’ve been talking about the idea that what’s going on with your money might not actually be about money. That the anxiety you feel when checking your bank account, the avoidance, the ways stress shows up in your spending, all of it has roots that go deeper than your budget.
We built an app for that. And today, Monello is officially available on the App Store for iPhone.
Not a budgeting app. Not an investment tracker. Not another tool that connects to your bank and tells you what you already know. Monello is a financial wellness app built entirely on psychology, and it’s the first of its kind.
What’s inside
When you open Monello, the first thing you’ll notice is what’s missing. There’s no place to enter your income. No transaction feed. No pie charts of your spending categories. Instead, you’ll find something that might feel unfamiliar at first: space to actually think about how money makes you feel.
The Money Story Assessment is where most people start. It walks you through questions about your relationship with money, not your account balances, and shows you the patterns underneath your financial habits. Think of it as a mirror for the parts of your money life you don’t usually look at.
From there, the app opens up. Daily check-ins let you track your emotional state across five dimensions: anxiety, confidence, energy, optimism, and control. Over time, Monello starts connecting those feelings to your financial behaviors in ways that are genuinely surprising.
Balance Pulse is probably the feature that confuses people the most at first, and then becomes the one they love. It tracks how you feel about your accounts, not what’s in them. You pick a category like Daily Flow (checking), Safety Net (savings), or Future Self (retirement), and then rate your feelings on simple sliders. Anxious or peaceful. Worried or secure. Distant or connected. No numbers, no balances, just honest reflection.
The Insights Dashboard pulls all of this together and shows you what’s actually going on. Mood patterns, money story connections, progress over time. The kind of “oh, that’s why I do that” moments that no spreadsheet has ever delivered.
And then there’s Pippa, our AI guide available with a Monello Journey subscription. Pippa weaves together everything you share across the app and offers personalized reflections, not generic advice. It shows up in your insights, after check-ins, and in guided conversations that go deeper into your patterns. Pippa is built on financial therapy principles and never tells you what to do with your money.
What we left out on purpose
We don’t connect to your bank. We don’t store your balances. We don’t track your transactions or tell you to stop buying lattes.
We also don’t do streaks. There’s no “you missed a day” guilt trip, no points system, no leaderboard comparing you to other users. If you step away for a while and come back, Monello greets you with warmth, not shame. Longer breaks actually get a warmer welcome, because that’s how a healthy relationship works.
Everything about Monello was designed to create a space where you can look at your money stuff without someone grading you on it.
Who this is for
If you’ve ever felt a knot in your stomach when you think about money, this is for you.
If you avoid opening your banking app, or you spend when you’re stressed, or you grew up hearing messages about money that still play in your head, this is for you.
Monello works whether you have debt or don’t, whether you make a lot or a little. Because the relationship you have with money isn’t really about the money. It’s about you.
Get it now
Search for Monello on the App Store, or tap the link from your iPhone. Create an account and start learning your money story.
The core experience is completely free. Every feature, every check-in, every insight. A Monello Journey subscription unlocks Pippa’s AI intelligence if you want to go deeper, but there’s no paywall standing between you and the tools that help you understand yourself better.
We built Monello because people are more than their account balances, and it’s about time their tools reflected that.
We’re glad you’re here.
This content is for educational purposes only and should not be construed as financial or therapeutic advice. Consider speaking with qualified professionals for personalized guidance.